New videos of incredible viral marketing of coke in various countries strategy

The soft drinks Coca Cola company is revolutionizing the marketing of the drink carried out a series of viral marketing campaigns that then summarizes in videos that are distributed over the internet.

The effect is astonishing given that viral marketing is carefully planned in a direct relationship with the public consumer that become the protagonists of these commercials broadcast via the internet for his own spontaneity using YouTube.

The videos are immediately replicated on various blogs and websites throughout the Internet causing the impact of marketing who wish to creatives of this gas drink thus becoming the best advertising investment. Then the new videos of this extraordinary campaign:

1. The reward friendship.

In this case Coke puts a soda vending machine but that it is so great to be able to buy the drunk one has to climb on the shoulders or with the help of another person. The message is that friendship award and the prize is that you can have two for the cost of a Coke.

The result is immediate and the vending or machines with this system end up being more profitable than the traditional.

2. The wallet of happiness.

This is a much more risky campaign given that Coca-Cola is going to a crowded street of Peru and leave a wallet with money and the address of its owner. The idea is that the person who found the wallet is the home of its owner to return it.

Contrary to what one can think of 70 per cent of those returns the wallet with money and obviously they are rewarded with Coca-Cola giving a message of hope in the world.

3. Cocacola in the University.

Then another video had already commented on the article excellent viral marketing campaign for Coca Cola in a University in this case is a machine for the sale of Coke that brings you happiness, given that what comes out is surprising.

4. The truck of the happiness of Coke.

This had already it also in another article Coca-Cola launches his second campaign of viral marketing globally via Facebook: "the truck of happiness" and it is similar to the previous but now in a truck.