Mostrando entradas con la etiqueta strategy. Mostrar todas las entradas
Mostrando entradas con la etiqueta strategy. Mostrar todas las entradas

lunes, 2 de mayo de 2011

New videos of incredible viral marketing of coke in various countries strategy

The soft drinks Coca Cola company is revolutionizing the marketing of the drink carried out a series of viral marketing campaigns that then summarizes in videos that are distributed over the internet.

The effect is astonishing given that viral marketing is carefully planned in a direct relationship with the public consumer that become the protagonists of these commercials broadcast via the internet for his own spontaneity using YouTube.

The videos are immediately replicated on various blogs and websites throughout the Internet causing the impact of marketing who wish to creatives of this gas drink thus becoming the best advertising investment. Then the new videos of this extraordinary campaign:

1. The reward friendship.

In this case Coke puts a soda vending machine but that it is so great to be able to buy the drunk one has to climb on the shoulders or with the help of another person. The message is that friendship award and the prize is that you can have two for the cost of a Coke.

The result is immediate and the vending or machines with this system end up being more profitable than the traditional.

Imagen de previsualización de YouTube

2. The wallet of happiness.

This is a much more risky campaign given that Coca-Cola is going to a crowded street of Peru and leave a wallet with money and the address of its owner. The idea is that the person who found the wallet is the home of its owner to return it.

Contrary to what one can think of 70 per cent of those returns the wallet with money and obviously they are rewarded with Coca-Cola giving a message of hope in the world.

Imagen de previsualización de YouTube

3. Cocacola in the University.

Then another video had already commented on the article excellent viral marketing campaign for Coca Cola in a University in this case is a machine for the sale of Coke that brings you happiness, given that what comes out is surprising.

Imagen de previsualización de YouTube

4. The truck of the happiness of Coke.

This had already it also in another article Coca-Cola launches his second campaign of viral marketing globally via Facebook: "the truck of happiness" and it is similar to the previous but now in a truck.

Imagen de previsualización de YouTube

lunes, 7 de marzo de 2011

The new strategy of Apple to enter the market of business and enterprise, the Joint Venture programme

Apple is arguably a brand icon found within the most admired in the world.

Persons who use a product from Apple immediately want use the range of its products from personal computers (MACs) to gadgets to listen to music (iPod) via your smartphone (iPhone) and its successful tablets (iPad).

Fans of Apple not only are prepared to use all of their products but they are also willing to renew them constantly in the plan of planned obsolescence that has the Apple that from time to time renewed models (iPhone iPhone 2, 1)(, iPhone 3 etc). This is due to a careful strategy to your brand as well as excellent products (can read the secret of Apple to be a millionaire power with fans instead of customer group).

The success of Apple, however occurs only at the level of personal consumer. Apple has not had the same success with the business or businesses which still prefer the PCs with Microsoft Windows System.

This is due to a number of factors being the main Apple solutions are a little more costly, not only hardware but also maintenance since the renewal of equipment should be usually done in a comprehensive manner and that Apple technicians are less and therefore more expensive than the experts in PCs.

Apple is therefore a challenge to enter the market of companies and businesses and why is that it has just launched their Joint Venture program.

Joint Venture of Apple software is that Apple makes available technical companies of the same Apple to help companies to implement their (basically Mac, iPhone and iPad) teams in the structure of a business and integrate them into the structure teaching it to the enterprise or the enormous advantages which would imply for they have Apple within your business idea.

Apple is responsible for the implementation, training and maintenance in this new strategy of Apple enter the coveted and profitable market of companies and businesses.

You can learn more about the programme of Joint Venture of Apple on their official website by clicking here on this link