Mostrando entradas con la etiqueta Marketing. Mostrar todas las entradas
Mostrando entradas con la etiqueta Marketing. Mostrar todas las entradas

lunes, 2 de mayo de 2011

New videos of incredible viral marketing of coke in various countries strategy

The soft drinks Coca Cola company is revolutionizing the marketing of the drink carried out a series of viral marketing campaigns that then summarizes in videos that are distributed over the internet.

The effect is astonishing given that viral marketing is carefully planned in a direct relationship with the public consumer that become the protagonists of these commercials broadcast via the internet for his own spontaneity using YouTube.

The videos are immediately replicated on various blogs and websites throughout the Internet causing the impact of marketing who wish to creatives of this gas drink thus becoming the best advertising investment. Then the new videos of this extraordinary campaign:

1. The reward friendship.

In this case Coke puts a soda vending machine but that it is so great to be able to buy the drunk one has to climb on the shoulders or with the help of another person. The message is that friendship award and the prize is that you can have two for the cost of a Coke.

The result is immediate and the vending or machines with this system end up being more profitable than the traditional.

Imagen de previsualización de YouTube

2. The wallet of happiness.

This is a much more risky campaign given that Coca-Cola is going to a crowded street of Peru and leave a wallet with money and the address of its owner. The idea is that the person who found the wallet is the home of its owner to return it.

Contrary to what one can think of 70 per cent of those returns the wallet with money and obviously they are rewarded with Coca-Cola giving a message of hope in the world.

Imagen de previsualización de YouTube

3. Cocacola in the University.

Then another video had already commented on the article excellent viral marketing campaign for Coca Cola in a University in this case is a machine for the sale of Coke that brings you happiness, given that what comes out is surprising.

Imagen de previsualización de YouTube

4. The truck of the happiness of Coke.

This had already it also in another article Coca-Cola launches his second campaign of viral marketing globally via Facebook: "the truck of happiness" and it is similar to the previous but now in a truck.

Imagen de previsualización de YouTube

martes, 15 de marzo de 2011

Tiny Letter a totally free service to send newsletters of your business idea and start a campaign of email marketing

One of the strategies to make money online profitably, is through email marketing campaigns.

The great advantage of email marketing campaigns is that once captured the email of your prospect of client, you can send him a successive series of emails to build a relationship of trust that allows you to then make the sale of a more effective manner.

Also, the cost of capturing an email is given first and then you already have direct bearing on your potential client without having to keep spending money so that your message arrives as he would for example with an advertising campaign where by more effective that it is only you can achieve your prospects visit your website but you will hardly return to return unless you continue with the campaign.

One of the basics to develop an email marketing campaign is to have a software that allows you to send newsletters or news to your email database. In a first stage came a series of programs for download on our computers and allowed mass emailing, today however there are a number of software to be used directly on the internet (cloud computing).

There are several options, different prices, but now I want to tell them of Tiny Letter allowing you totally free of charge be able to send mass emails to your email database.

Tiny Letter for being free only allows simple mail (i.e. without use of html), but the truth is enough nowadays that many electronic mail systems block html codes. This website also allows you to have your own web page to enable your users to subscribe to your newsletter and may your modify various aspects of this subscription to thus encourage it.

ideas de negocios

Certainly that Tiny Letter is an option to explore by someone who is getting started in email marketing campaigns before you start paying for a paid program which is usually beyond the reach of small entrepreneurs.

You can visit Tiny Letter by clicking here on this link

lunes, 7 de marzo de 2011

Marketing of big business using social networks, the case of Porsche and his million fans on Facebook

Small and medium enterprises does not have the economic resources to carry out research that large companies can do and why it is always interesting to see what they make these large companies to see how we can follow them within our means.

A constant that today is for example, is that large enterprises are making a huge bet for social networks like Facebook and Twitter and are developing strategies in order to have the largest network of contacts possible in such networks.

It is so interesting to so discussed the proposal for a luxury Porsche car manufacturer, to reach 1 million fans to their Facebook page, had no better idea that put the name of all his fans in a chariot to then display the cart into a museum.

Report them as well the importance that Porsche is giving its presence given Facebook understands that it is an excellent platform to create new business opportunities and make money on the side of having designed the above mentioned car. Watch the video of this car:

Imagen de previsualización de YouTube

If your have a medium or small businesses I recommend you do as soon as possible your business Facebook page and you can start to study what is what they are doing big business in the social network and how it is that your can take advantage of your presence in the social network to earn more money.

Information via business forums by clicking here on this link